WHAT MAKES BASMATI RICE A POPULAR CHOICE AMONG EXPORTERS?

Basmati rice, often referred to as the "queen of rice," is renowned for its unique aroma, long grains, and exceptional taste. It is a ‘one-of-a-kind’ specialty rice variety that has been grown for centuries at the foothills of the Himalayan range.  India meets more than 70% of the world’s demand for this rice, with Pakistan accounting for